Heralding the Value of Design in Business

摘要

THE FIRST ISSUE of the Design Management Review, as it is known today, appeared in Fall 1989. It was amazing to hold the publication in my hand. I remember musing that it had finally happened! Actually, it was rather unbelievable - a landmark moment shaped not by some great plan but by the interaction of a band of eclectic personalities who, with a shoestring budget and a blend of enthusiasm and faith, had committed themselves to the idea that the discipline of design management was worthy of a professional forum.