Innovation in Organizations in Crisis

摘要

There is no black-box mystery behind innovation in the corporate world, say Todd Cherkasky and Adrian Slobin. They define it as a disciplined process for generating, realizing, and evolving ideas that improve business and the customer experience. More importantly, they outline the capabilities and catalysts that facilitate the innovation process and, in a case study, demonstrate how these helped revive a company on the verge of collapse.