Digital carvings: brand totems for the emergence of infocentricity

摘要

What is the future of digital branding? Bill Lucas and Michael Higgins propose a scenario of digital "totems." These carefully crafted cyber-carvings emerge from an innovative interface paradigm. They tell stories-about companies, about brands, about products. They have multidimensional personalities-from mechanical to charming to ethereal. They encourage consumers to access, exchange, manipulate and personalize information. It is an experimental system with fascinating and powerful potential.