Europe Arab Bank counts on intercultural training: Courses highlight ways of building effective relationships

摘要

Purpose: Describes intercultural training and cross-cultural awareness training at Europe Arab Bank. Design/methodology/approach: Explains the reasons for the training, the form it took and the results it has achieved. Findings: Highlights some of the practical tools needed to reduce cross-cultural misunderstanding and encourage positive cross-cultural working. Practical implications: Details how the bank benefited from better understanding of the cultural challenges facing multicultural workplaces. Social implications: Points up the importance of intercultural awareness in modern, multinational workplaces. Originality/value: Argues that developing the global-leadership skills of international managers is key for any organization to succeed in a constantly changing and competitive environment.