Eurodon plans to teach Russians to eat duck meat

摘要

Russia's largest turkey producer Eurodon is planning to open its first farm for industrial scale production of ducks. The company wants to re-educate Russian consumers about duck meat and expects higher margins than average in the poultry sector.Russian publication Kommersant interviewing industry experts concluded that Eurodon is actually going to 'shake-up' the duck meat market in the country. Currently duck meat consumption in Russia is estimated at a maximum level of 70,000 tonnes per year,or 2% of the total poultry meat production. The new enterprise of Eurodon is designed for the production of 20,000 tonnes of duck meat in the first stage with the prospect of increasing this level to 40,000 tonnes. The first stage brought with it an investment of RUB 5 bin(CIS$ 170 mln). Eurodons management expects that the margin on exclusive and chilled -instead of frozen- duck meat will be higher than the average margin in the poultry industry.