Ireland:FSAI and Advertising Standards Authority for Ireland to Improve Standards in Advertising of Food in Irish Marketplace

摘要

The Food Safety Authority of Ireland (FSAI) and the Advertising Standards Authority for Ireland (ASAI) have collaborated to introduce guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance, which has been published by the Food Safety Authority of Ireland following extensive food industry engagement, will now support Section 8 of the ASAI Code of Standards for Advertising and Marketing Communications in Ireland, which relates specifically to the advertising of Food and Non-Alcoholic Beverages.