Sweet Smell of Success: How small perfume maker joined Tier 1 ranks

摘要

Automobiles Citroen's introduction in France of a factory-installed air freshener in its new C4 is a story of risk-taking. Not only did the marque introduce a feature previously the domain of the aftermarket, it also took a chance with a tiny company of 24 people and Eur7.2 million (USD9.7 million) in annual sales.