Honda Accord: New car carries Honda's hopes to step up to the premium sector

摘要

HOW MANY TIMES have we heard this before? A car manufacturer insists that its next new model will move it out of the world of mainstream and muscle in on the territory inhabited by the likes of Audi and BMW. When the claim comes from Honda, though, it carries a bit more weight. Honda currently straddles the so-called 'volume' and 'premium' sectors of the market (misleading labels, given that some premium cars sell in huge volumes), but if there is one company that can make the move up the car ladder, you feel this is it.