Manage your Online Repvtation

摘要

People are talking about your business. Do you know what they're saying? The answer can spell the difference between success and failure. Positive reviews on Internet message boards help boost revenues and fatten your bottom line. Negative reviews can ruin your best business plans. "People are increasingly putting reviews online as the Internet becomes more social," says Daniel Burrus, a business consultant based in Hartland, Wisconsin. "All of the reviews are in the cloud and available for anyone to read."