Providing a transparency for animal agriculture

摘要

Fair Oaks Farms demonstrates that American consumers can accept large-scale agriculture if they can see it for themselves.Remember the "happy cows" in California advertisements with individual Holsteins on lush green hillsides? This imagery created an unreal expectation in the minds of consumers about how these animals were raised. What animal agriculture really needs to share with consumers are the real stories of how cows, pigs and poultry are raised on modern, large-scale farms.