Inverse Marketing Getting strangers to talk about your business

摘要

But today something called "inverse marketing" is coming into play. Inverse marketing is the process of getting complete strangers to willingly deliver your marketing message for you. These message carriers are not complete strangers to you, of course, as they're your happy customers. But they are complete strangers to your market audience. And even though they're perceived to have more credibility than you and the process of engaging them as marketers is entirely free, very few tire dealers use inverse marketing at all.