Demand for frozen food packaging is projected to climb 3.7 percent per year to $6.8 billion in 2013, driven by the popularity of convenience-type foods, both among consumers and foodservice establishments; the prevalence of microwave ovens; and technological advances in packaging. Revenue growth in the foodservice industry, which relies heavily on frozen foods, will also bode well for packaging. Additional factors supporting growth will include greater use of value-added components such as susceptors and the use of high-quality graphics for enhanced visual appeal and to convey a premium image. Preventing faster growth will be competition from prepared refrigerated food alternatives that are increasingly available in supermarkets and other retail food stores. These and other trends are presented in Frozen Food Packaging, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
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