Post-2011, A Slimmer, Skin-Care-Focused Beiefsdorf Emerges

摘要

After a lackluster sales year encumbered by an unwieldy product assortment and operational structure, Beiersdorf AG has implemented a strategy to streamline its business for maximum profitability. The Hamburg, Germany-based firm spent the better part of 2011 analyzing its business and resolved to realign for "a leaner and more efficient structure," CEO Thomas-B. Quaas explained during a March 1 earnings call.