Findings from the trade group's large-scale survey of cosmetic ads across EU member states provide insight into the health of advertising self-regulation and highlight some interesting distinctions in European standards versus those in the US. Misleading advertising, and particularly unsubstantiated claims, constituted the vast majority of violations identified in an independent audit of European cosmetic ads, but overall 91% of ads were found to be compliant with relevant codes/laws, Cosmetics Europe says.
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