Unilever Takes On Men's Face Care With New Dove, AXE Launches

摘要

Unilever PLC is expanding its men's brands Dove Men+Care and AXE into the facial skin-care category, with hopes of convincing U.S. men to add face-specific products to their daily grooming routines. Many body washes from Dove Men+Care and Axe already offer face-care benefits, but the new lines mark the brands' first attempt to pull out face care into its own ranges for men. According to Unilever, only one-third of men use face wash every day, while 48% never use face wash and 46% never use face moisturizer.