Dover AFB Catchment Area TRICARE Marketing Plan, 436th Medical Group, Dover AFB, Delaware

摘要

As the Military Health Services System moves from a fee-for-service, workload based health care delivery model to a managed care model; marketing will become increasingly more important. Under TRICARE, the military's version of managed care, a large amount of marketing responsibilities are passed to the managed care support contractor Because of that, military treatment facilities may be tempted to ignore marketing. As the incentives change to make TRICARE prime enrollment with a military gatekeeper more important marketing will also take on added importance. Individual military treatment facilities should prepare a comprehensive marketing plan to assist in obtaining and maintaining the proper level of TRICARE Prime enrollment. This project provides a TRICARE marketing Plan for Dover Air Force Base located in Delaware for the period beginning in September of 1997 and ending in August of 2000. The marketing plan primarily focuses on the 436th Medical Group staff and those beneficiaries the 436th Medical Group is attempting to enroll in TRICARE Prime. Specific goals are identified for education, enrollment, and re-enrollment. Actions, their required frequency, and responsible organizations are also identified.