Parlux Licenses Hip-Hop Artist Fragrances Via Profit-Sharing Deals

摘要

Parlux Fragrances maintains a partnership to develop worldwide fragrances for major hip-hop artists and an unidentified female singer could at least double its sales within two years.The unique deal allows the firm - which has struggled with earnings losses and a falling share price in recent quarters - to bring on licenses from prominent artists without a major signing bonus by offering a share in profits and future royalties.