Business-building strategies are on-target with consumer trends. As part of the San Francisco Street Food Festival, the National Peanut Board (NPB) donated $5,000 to La Cocina, a San Francisco-based non-profit devoted to helping up and coming food entrepreneurs. The event was part of the Peanut Butter for Breakfast program where peanuts and peanut butter were the centerpiece of a brunch menu. An initial gift of $5,000 was given to Charleston, S.C.-based Crisis Ministries, which serves the needy and homeless in that area. "The NPB has been an important supporter of both La Cocina and the San Francisco Street Food Festival for the last two years," says Caleb Zigas, executive director, La Cocina. "Like many of our clients, the farmers that the NPB represents epitomize the best in food. It is an honor to celebrate that entrepreneurial spirit collaboratively."
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机译：商业发展战略是针对消费者趋势的目标。作为旧金山街头食品节的一部分，美国国家花生委员会（NPB）向位于旧金山的非营利组织La Cocina捐款5,000美元，该基金会致力于帮助新兴的食品企业家。该活动是“花生酱早餐”计划的一部分，其中花生和花生酱是早午餐菜单的核心。最初的5,000美元赠予了位于南卡罗来纳州查尔斯顿的Crisis Ministries，该部为该地区的有需要者和无家可归者提供服务。 La Cocina执行董事Caleb Zigas说：“在过去两年中，NPB一直是La Cocina和旧金山街头美食节的重要支持者。” “像我们的许多客户一样，NPB代表农民，代表了最好的食品。很荣幸能够共同庆祝这种企业家精神。”
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