Hovis Whiolemeal Bread: Mix flour, water and yeast and you've got a tasty loaf of bread. But make your bread the industrial way and you'll end up eating more than you bargained for

摘要

It's the ultimate fast food, convenient and healthy and with genuine traditional appeal. Bread is one of the great staple foods and, made properly from good-quality ingredients, it contains numerous vital nutrients - fibre, protein, carbohydrates, vitamins, minerals and essential fats - that our bodies need to stay healthy. In the UK we spend ￡1.2 billion on pre-sliced, pre-packaged bread each year and 75 per cent of these purchases are made in supermarkets. Hovis is our favourite brand and rakes in23 per cent of the UK bread market. With nearly 100 per cent of UK households buying bread, it would seem that the bakery business is the one to be in, but market trends show that sales of traditional loaves are sagging as more and more of us experiment with novelty breads such as naan and Mediterranean flat breads.