Value-Based Segmentation of Luxury Consumption Behavior

摘要

Following a broader perspective in exploring customer perceptionsof and motives for purchasing luxury brands, it is not sufficient toexplain the whole picture of luxury consumption in terms of sociallyoriented consumer motives and the desire to impress others. Themain contribution here is to explore a multidimensional frameworkof luxury value as a general basis for identifying value-based con-sumer segments. The empirical results can be seen as a first steptoward a better understanding of consumers' luxury value percep-tions as based on social, individual, functional, and financial aspects.