THE IDAHO POTATO COMMISSION'S (IPC) marketing initiatives are designed to remind consumers to look for the famous "Grown in Idaho" seal whenever they purchase potatoes. But that's not the full picture. What many don't realize is that the IPC has a very active and effective marketing campaign specifically for retail and foodservice establishments to make sure that when consumers go and look for the famous seal or specifically ask for Idaho potatoes, they're available.
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