零售商买方势力对市场绩效的影响——基于寡头垄断市场的分析

摘要

The theory of retailers' monopoly power and vertical restraints becomes the focus of attention in recent years. Most of the existing literature, however, mixed monopoly power and countervailing power into one. This paper re - differentiates the definition of buyer' s monopoly power and buyer' s countervailing power, and theo-retically proves the Galbraith' s hypothesis will be true in certain conditions, through the view of dominant retailer" s power and the model of "Rebate" sales. The research shows that retailers' moderate countervailing power is good for the market power, and also good for society. According to the characteristics of Chinese retailing market, the author finally presents the antitrust policy meaning of retailers" countervailing power.%基于零售商垄断势力的纵向约束理论成为近年来关注的焦点之一，然而现有的文献大都将垄断势力和抗衡势力混为一谈。本文重新区分了买方垄断势力和买方抗衡势力，分别从主导零售商垄断势力、“返点”销售模式下的抗衡势力角度论证了加尔布雷斯假说是有条件成立的。研究表明：适度的零售商势力其绩效是良好的，对社会是有利的。最后作者根据我国零售市场的实际特点，提出零售商势力的反垄断政策意义。