Lovers of the book—the modern physical form of the printed codex—will love thisbook. Spanning the last 2,000 years in 170 well-argued pages, with appearances by,among others, Gutenberg (of course) Shakespeare, Luther and Copernicus, Kovacdraws into his discussion a number of friends and familiar figures in thecontemporary publishing world: Chris Anderson, Len Riggio, Jason Epstein, AlbertGreco and most importantly Jeff Gomez. It is the thesis of Gomez 2008 book, Printis Dead. Books in Our Digital Age. Macmillan: New York, on which Kovac takesaim and does a fair job of turning on its head.
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