Social Networks: What's In It For Me? It's all about customers connecting with you and your brand

摘要

While we can't promise a magical increase in sales, this month's introduction to social media networks will explain why a well-maintained Facebook or Twitter account can help your company's traditional means of word-of-mouth business explode. "Many people get on, get overwhelmed and get off. They're scared," says Melissa Gait, interior designer and marketing consultant with five-plus years' experience with social media (www.facebook.com/melissa-galt). She offered several teleseminars on the subject this year, and PM sat in on a few. Galt discovered this marketing medium the "long, hard way," but she says the connections she's made online have opened up her networks and her life.