Why rivals benefit from being friends: Peer-to-peer networking isn't about giving up trade secrets, but mutually useful interaction

摘要

Three or four years ago, the team at Crawley-based Document Options decided they needed to do something different. The company was founded in 1974 as a microfilm and litho printing bureau and evolved into a document scanning and management and digital print business, but it had hit something of an impasse. Like many other printers, Document Options was starting to find that a business model of competing mainly on price was no longer as viable as it had once been.