During 2004 the Egg Organisation spent well on R340 000 (funded from SAPA reserves and donations by the packaging companies) on generic egg advertisements in magazines. This drive was an attempt to visibly demonstrate what could be done with limited resources in furthering an 11-year old effort to gain threshold commitment from the industry to, once again, advertise eggs generically after the closure of the Egg Board. The campaign aims towards reversing the declining per capita consumption of eggs toan incline in sales for the total egg industry. Towards the end of last year, all Egg Organisation Committee members committed to the generic advertising of eggs by putting their signatures to involvement in the proposed campaign. We canvassed the assistance of the egg-packaging companies while further support in the form of written commitments were obtained, eventually yielding enough potential to ensure a substantial income. Earlier in 2005, the industry rose to the challenge and committed to contributing 1 c per dozen-egg pack towards this long overdue cause. This was reported on in the Poultry Bulletin of September 2004. The raising of levies commenced in March 2005. This entailed some major work by the packaging companies insofar as they had to set up their accounting systems to invoice those producers who had indeed committed, dealing with it separately in their accounts. This included systems to handle all types of payments and collect the monies some months later for transfer to the SAPA generic egg advertising account.
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