The recent generic egg marketing road shows drew reasonable numbers of attendees in the three venues: Cape Town, Natal and Gauteng. Here follows some of the facts presented by Sabene Frielinghaus re the new adjusted programme of egg promotion as it will be rolled out in the next year. The strategy to convince target markets about the benefits of eggs has three phases. The first phase is simply to improve activities in progress and ensure that the role players currently promoting eggs do so in concertwith one another. The second phase will be to promote eggs at the point of purchase, where most people actually make their decision to buy eggs, while the third phase will be to focus on growing egg consumption in other segments, such as the informal market, food services and food processing, which make up 70% of all eggs actually consumed.
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