Tobacco Associates president Kirk Wayne describes some of the recent pack designs and explains why in a global market the right answer isn't always the same for everyone and everywhere. The US flue-cured leaf promotion organisation Tobacco Associates (TA) provides expertise in cigarette product development on a cooperative basis to companies in locations all over the world. It is frequently called on to help develop and bring to market new brands. One of the key parts of this process is package design, and TA has played a part in designing some memorable ones.
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