French Supreme Court Says AdWords Advertisers Do Not Violate Trademarks

摘要

Google Inc's AdWords service does not infringe trademarks if advertisers using those protected marks as keywords avoid confusion with the owner of the protected marks, France's highest court ruled on September 25 (Auto IES v. Google and Ors, Cass, 9/25/12). In the case, the company Auto IES sued three competitor companies and Google after discovering that Google searches using its registered marks as search terms turned up sponsored links leading to the competitors' websites.