THE SUPPLIER VIEW: Christiane Lippert, Givaudan, Category Manager, Savory Flavors

摘要

Where are the new market opportunities for creating innovative and successful savory products and what is driving this? According to our recently completed FlavourVision global consumer trend research, we see a number of market dynamics driving new product development. One of the most important among them, from an ingredient perspective, is the well-being concept, especially as consumers want to "Have it all."