Managing Special Diets Innovation

摘要

Special diets can mean many things; whether it a healthier product lower fat, salt or sugar product, or an ethically sourced product such as fairtrade or organic, or one that is free from specific allergens, the success of the formulation relies on an integrated and communicative New Product Development (NPD) process. While there are many consumers who have recognized and particular needs for special diets, the relative merits and perceived benefits of embracing such lifestyle choices are being recognized by a wider population.