Tastes for New Sensations was identified as a key trend for 2016, where well-traveled and highly adventurous consumers expect more authenticity and originality from the products that they consume. Their curious flavor palate is open to trying out new taste experiences, which can include combining apparently non-complementary flavors in a single bite, or opening up to unusual textural ideas through layered flavors. Perhaps the most unusual flavored product launch of 2015 was the Australian launch of Cadbury's Vegemite chocolate. Other innovative launches from Cadbury include Puddles, which reportedly took a team of eight scientists two years to perfect so the liquid centers don't leak onto hands and clothes. These new bars are available in two flavors. Cadbury Dairy Milk Marvellous Smashables, which is available in Jelly Popping Candy and Rocky Mallow Road flavors, are promoted as the perfect sharing treat for all the family to enjoy. One of the most creative launches from Mars was the introduction of the new sub-brand called Galaxy Duet. The Duet bar includes two flavors [Cookies & Cream, and Caramel & Shortcake], which can be eaten separately or combined, giving consumers the freedom to experiment and create.
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