China expansion in 2012

摘要

Milano Unica is launching in China, with two shows opening next year, in Beijing in March and Shanghai in October. Exhibitors from the full range of countries exhibiting in Milan will be invited to show in China. Announcing the news at the 13th edition of Milano Unica, outgoing president Pier Luigi Loro Piana, said that the decision had been made "not only because this enormous market is growing at a rapid pace -10-12% on the whole, with nearly a 30% peak in the luxury sector - but because China represents the gateway to Asia. "We have to convince ourselves that these countries not only represent a great opportunity for us, but that there is no alternative.