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Microsoft Flexes its Muscle

机译:微软发挥其肌肉

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摘要

Somewhere in Microsoft's vast Redmond, Wash., corporate complex, a new wireless strategy is percolating. The computing behemoth wants to bring Windows to mobile devices, continuing its dominance in the operating system world. But Microsoft being Microsoft, the company is trying to create its own rules. Instead of following standard channels like selling OS licenses to vendors and allowing them to push Microsoft products, the software maker is going directly to carriers. The logic is sound: Carriers, especially in the U.S., control the prolifation of the world's mobile devices. Heading up Microsoft's new initiative is Pieter knook, corporate vice president for network services and mobile devices. As his tide implies, Knook isn't just hawking PDAs and smart-phones-he previously oversaw Microsoft's carrier division and was also head of Microsoft Asia. Now Microsoft wants him to focus on wireless, hoping he'll leverage that expertise into carrier agreements.
机译:在微软庞大的华盛顿州雷德蒙德公司综合大楼中的某个地方,一种新的无线策略正在渗透。计算庞然大物希望将Windows引入移动设备,从而继续在操作系统领域占据主导地位。但是微软是微软,该公司正在尝试创建自己的规则。该软件制造商没有遵循标准的渠道,例如向供应商出售操作系统许可并允许他们推销Microsoft产品,而是直接与运营商联系。逻辑是合理的:运营商,尤其是在美国,运营商控制着全球移动设备的普及。领导微软新计划的是网络服务和移动设备公司副总裁Pieter knook。就像他的潮流所暗示的那样,Knook不仅在兜售PDA和智能手机-他以前负责微软的运营商部门,并且还是微软亚洲的负责人。现在,微软希望他专注于无线领域,希望他将这种专业知识运用到运营商协议中。

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