ARE WE READY FOR VIDEO ENTERTAINMENT IN THE CAR?

摘要

Our appetite for media and entertainment has continued to grow over the last 50 years. The TV set has become the centre point of most living rooms with additional sets through the house. Video on demand (VoD), which started on tablets and PCs and then to smart TVs has now spread to the mobile world and media consumption habits continue to evolve. Today's millennial audiences are watching more content on smartphones on-the-move than on the big screen at home. Frequent flyers on long-haul now consider the in-seat screen - and personal entertainment - as a necessity rather than a luxury. In many ways, the last untapped sector in media and entertainment is automotive, but that is about to change. With improved mobile connection reliability, advances in In-Vehicle Infotainment (IVI) hardware platforms and support for Wi-Fi to enable BYOD (Bring Your Own Device) we are at the start of the in-car entertainment revolution.