Selling civilization: toward a cultural analysis of America's economic empire in the late nineteenth and early twentieth centuries

摘要

This essay builds on work that is exploring the convergence of economic and cultural approaches to understanding imperialism through an examination of the particular case of American commercial expansion in the late nineteenth and early twentieth centuries. Based on my archival research into the promotional and practical strategies of five of the largest American companies that were international in sales, I suggest some of the ways that an analysis of commercial imperial representations of, and knowledges about, race, gender and civilization adds to our understanding of the multiplicity of imperialisms. I argue that examining these multiplicities can help contribute to a critical postcolonial perspective.