Wearable manufacturers are feeling the pressure

摘要

Consumers are demanding more and more of their clothing, not just in terms of fit-which they expect to be precisely right-but in terms of functionality. Comfort, after all, plays a role in determining whether someone will like a product or not. Now the issue of form and fit is extending well beyond traditional apparel to more specialized items such as bras, gloves, shapewear, compression stockings, diapers and eyeglasses to the burgeoning wearable technology market with its fitness bands, smart watches, and headphones that collect biometric information or interact with mobile devices.