Cultural Change: The Perception of the Media and the Mediation of Its Images

摘要

In this article, the author analyzes cultural changes introduced by modernization in Colombia and their link to the development of media as a constitutive element in the country's transformation. He does so by studying the results of a research project that involved interviews with "mediators" of society―social science researchers, artists, writers, people working in communications, designers, high school teachers―regarding the presence of "the cultural" in newspapers, radio, and television. He investigates the transformations that the very notions of culture and the cultural are currently undergoing in the agenda and discursive formats of mass media and their relation to innovations in both policy making and technology.