Anxious attachment, relational embeddedness, trust, co-production, and performance: An empirical study in online business-to-business relationships

摘要

Purpose: The online shopping platform serves as an intermediary between online stores and, individual online shoppers. The purposes of this study are to examine the influence of anxious attachment and relational embeddedness on trust and to investigate the impact of trust and co-production on performance in the context of online seller-shopping platform relationships.