Storage System Helps Canned Chicken Producer Beef Up Sales

摘要

Expanding business in a tough economy isn't easy, but that's how Crider makes it look, having fairly recently added a 100,000-square-foot warehouse to its Stillmore, Ga. facility to accommodate all the new business it's getting. But before the company could continue expanding in the consumer goods marketplace, it first had to rethink its production and warehouse logistics. "We've experienced tremendous growth over the past decade, resulting in our warehousing and logistics becoming a bottleneck," says Mark Howell, executive vice president of sales and marketing at Crider, which claims to be the market leader of canned chicken in the U.S. As a contract manufacturer, it offers canned meats and frozen, fully cooked chicken to a variety of customers, often under their private-label brand names. "We'd outgrown our old warehouse and off-site storage, and had finished product stored in virtually every square foot of available space. We had to streamline logistics to meet demand and continue growth."