For Emeryville, California-based art distributor MacPherson's, software vendor Blue Ridge and its LifeLine team of supply-chain experts provided that answer. MacPherson's is the largest art supplies distributor in North America, serving 2,600 retail customers through a variety of channels, including independent mom- and-pop stores, regional chains, mass market and e-commerce. Its vast portfolio spans more than 50,000 products and 250 brands and vendors worldwide.
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