MARKET POSITION, RESOURCE PROFILE, AND GOVERNANCE: LINKING PORTER AND WILLIAMSON IN THE CONTEXT OF INTERNATIONAL COURIER AND SMALL PACKAGE SERVICES IN JAPAN

摘要

Two economic theories that have had an immense impact on modern strategic management research are Porter's strategic positioning framework (SPF) and Williamson's transaction cost economics (TCE). While both theories have contributed to our understanding of strategic management and to the choice of strategy and structure each theory offers managerial prescriptions that are incomplete at best.