How Real Madrid increases love for its brand: the importance of interactive communication

摘要

Afirm's brand is widely acknowledged as being one of its most critical assets. Considerable emphasis on effective brand management must therefore be a top priority for company leaders. Securing a competitive edge becomes much likelierrnwhen the brand is strong.Brands play a major role in raising an organization's profile and helping to engage customers. People form associations about a brand that serve to influence their purchase decisions. Research has shown how such positive attitudes often result in consumers demonstrating loyalty towards the brand in question.