Big data's importance in corporate decision-making is growing dramatically, but making sense out of the tsunami of numbers is becoming increasingly challenging. Companies are drowning in data, but within the numbers lay opportunities waiting to be unleashed. The ability to parse, visualize, share, and collaborate around data is a must have for any enterprise. The underlying promise of visual communications is the ability to reveal the trends and potential of big data, in real time, and get that content in front of key decision makers concisely and quickly. However, making a better decision faster requires another key informational component: context.
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