Salespeople, advertisements, politicians, the media, even colleagues - whether we notice it or not. every day we are subjected to a barrage of potentially manipulative messages from individuals or organisations trying to steer our behaviour for their own gain. But with a bit of practice it is possible to defend yourself against the mind games of modem life. So say former Army officers Craig Shrives and Paul Easter whose new title How to Get Your Own Way draws on their combined experience in the Intelligence Corps to explain how the power to influence can work both ways.
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