Lunch! put buyers firmly in the driving seat of its Innovation Challenge Awards this year, which was held at the Business Design Centre in London in late September For the first time even all products entered into the Innovation Challenge Showcase - including food, drink, packaging, equipment and technology - had to win over the show's visitors first, before making it through to the second round and onto the prestigious short list. Among the other winners, soft drinks companies scooped many of the prizes. Gold awards went to Cho, Mr Sherick's Shakes and Vivid Macha Drinks, the latter of which introduced a ready-to-drink version of the health-giving tea.
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