Remember those nice little postcards we used to see in restaurants or hotels with that ever-so-soft message, "Your opinion matters to us. Call for feedback?" Yeah. Thanks, 1990s. That was helpful. But now we'd have to edit that to: "Your opinion can make or break, us." Welcome to the parallel universe -aka "the real world" - where online reviews are the driving factor in how or whether you get more customers. So maybe you're asking, "Was that my customer in the attic installing new insulation in 110°F temps?" Well, no, not quite. But reviews of how you performed that service did reach those searching for HVAC market contractors and influenced how they feel about you doing the same job for them.
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