Systems and methods for facilitating the exchange of information relating to product review data expressed by a reviewer with a social media platform or in other platforms are provided. More particularly, a reviewer can optionally surface product review data extracted from reviewer generated content. The product review data can include a sentiment expression about a product or service. The reviewer can optionally make the product review data available to a third party entity that might be interested in the product review data. An interface can be provided between the reviewer and the entity that enables the entity to interact with reviewer. For instance, the entity can offer an incentive to the reviewer for a specified use of the product review data.
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