Science Communication Requires Time, Trust, and Twitter

摘要

News Editor Robin Lloyd's "daily diet" of information includes more than 200 e-mails, thousands of tweets, and 70 or more stories in progress at Scientific American. With this schedule, she is not too happy when she receives press pitches that are not targeted to her publication. Journalists and public information officers (PIOs) need strong social media savvy in the era of 24-hour news cycles, but positive working relationships and an eye for "Twitter has become basically another major newspaper for me," said Lloyd. "A lot of science writers are on it, so it's a really great place to develop relationships and see what's going on in our field. Don't let anyone dismiss Twitter to you for that reason. For our goal as science communicators, it's massively important."