P-O-P Educates And Inspires At Maaco

摘要

Every good marketer knows point-of-purchase can be a valuable asset to any campaign. But can you rely on it to sell your product? Many retailers say yes, and some even admit p-o-p can actually take the place of non-existent salespeople. When dealing with a complex product like auto body services, however, even the most effective p-o-p design can't stand alone. Maaco Enterprises, King of Prussia, Perm., found that out about 10 years ago.